Un-Standardize


 

Dove's latest advertising in the Indian context highlights the significance of self-acceptance and challenges cultural conventions in a society where beauty standards might feel like an unachievable ideal. This powerful Dove Self-Esteem Project campaign bluntly challenges the endless beauty tests that women face and begs for society to respect difference and originality.


Dove, a well-known personal care brand, has long advocated for self-esteem and healthy body image. Dove's advertisements continuously challenge conventional beauty expectations and urge women to accept and appreciate themselves just as they are.The heart of Dove's advertising is a compelling message: society's preoccupation on rigorous beauty standards is harmful, and people should not be mocked or judged solely on their appearance. The advertisement depicts ladies such as Noor, Hemali, Mahak, Rajeshwari, and Deeksha, each of whom represents a distinct aspect of beauty that has historically been critiqued or disregarded.


Noor's stunning dark skin, Hemali's unapologetic love of her curly hair, Mahak's pride in her curvy physique, Rajeshwari's confidence despite her shorter stature, and Deeksha's self-assurance about her facial birthmark all serve as inspiring symbols of defiance of conventional conventions. The message is clear: beauty comes in many forms and should never be assessed against arbitrary criteria.



Dove uses a fascinating video format on YouTube to reach a large audience with this vital message. This method of communication is powerful because it blends attractive graphics with compelling narration to make its point. This advertisement's primary target demographic is women, particularly young girls and teenagers who may be more sensitive to cultural beauty standards. However, the message transcends gender and age, challenging everyone to analyse their own appearance biases and judgments. Such a message has a huge impact. It not only questions traditional beauty standards, but it also promotes self-acceptance and self-esteem. Dove promotes women to accept their distinct traits and inspires society to be more inclusive by highlighting the challenges of individuals such as Noor, Hemali, Mahak, Rajeshwari, and Deeksha.



As a 20-year-old woman, I can intimately connect to society's beauty tests and standards. It's depressing to see people scrutinized and sometimes humiliated for not fitting to traditional beauty expectations. This advertisement speaks to me strongly because I've faced similar issues. It reminds me that I am not alone in my fight, and that there is a larger movement for acceptance and diversity. Dove's new commercial is a potent catalyst for change in how society perceives and appreciates beauty. It teaches people to look past outward looks and appreciate the individuality of each individual. Dove's message is not only appropriate but also necessary in developing a more inclusive and caring society in a world where self-esteem difficulties and body image worries are common.


So, the next time you come across limited beauty standards, remember Dove's message: you are beautiful just the way you are, and the world should celebrate your uniqueness.



Dove India. (2021, February 24). Dove | #StopTheBeautyTest (Hindi) [Video]. YouTube. https://www.youtube.com/watch?v=E3kWzRB6Yy8

J. (2023, July 14). sulta.nabi. Pinterest. https://in.pinterest.com/pin/54395107992445678/

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